Return On Genetic Investment

‘From my former work before joining the genetics industry I was very familiar with the concept of return on investment,’ comments Italian Luca Santuari. ‘The challenge for us is to find ways to clearly demonstrate the return on genetic investment, especially for traits that you can’t see like DPR and Productive Life.’ It turns out that a simple analysis of data available from a breeder’s own farm is an impactful way to highlight the differences.

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