Average daily milk production per robot for all Lely milking robots world-wide reaches 1628 kg, while the top farm is now above 3000 kg! ‘The robots are the same everywhere, the difference lies in management,’ state Lely representatives Frank van der Staak and Rutger van de Streek, who present lots of remarkable data and share engaging stories about the developments of the automatic milking systems, and especially about the growing stream of information from numerous sensors that offer farmers management support. They provide insight about goals, and how to realize those goals with the proper application of modern technology.