Markus Mock: ‘Time has come to have a live auction again!’

If there were to be a ranking of the most spectacular auctions in Europe, the Mox Type & Utility Sale would definitely be near the top. Few other privately organized auctions attract so many enthusiastic breeders from so many different countries as the sale hosted by the Mock family on their nice farm right beside Lake Constance in the southern most part of Germany and very close to Austria and Switzerland. But what is the secret behind the sale and, in particular, the special flair it generates, as it will when it takes place this year on the 19th of August? We ask Markus Mock himself and have explained to us why a successful auction depends on more than just an excellent lineup.

Read article

Register for free and receive 5 articles as gift of Holstein International

Bosgoed in the Netherlands: Three Decades of Consistent Crossbreeding with Holstein-Jersey-Brown Swiss
Random-Luck Farm: A True Premier Breeder Herd
Andreas Hörmann, breeder of Canyon & Volker: Brown Swiss power with 66,000kg/145,200lb production at culling