Jürg and Alexander Hofmann (Hokovit) ‘Only the smart ones buy from us!’

For decades, the Swiss company Hofmann Nutrition AG, under the brand name Hokovit, has been an esteemed name in the European feed industry. Hokovit, which is primarily known for its competency in the micronutrient aspect of cattle feeding but also makes products for swine, poultry, equine and fish feed, is a real family business. The company of Jürg Hofmann and his son Alexander is also known for noteworthy successes in Holstein breeding. As such, the pair have a lot to say and a conversation with them could be as interesting for conventional dairy farmers as for enthusiastic breeders.

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