Readers profile

Holstein International is a journal for readers who rely on genetics  for the success of their company. It is read by men and women with a high interest for everything that occurs in the global Holstein breeding industry. Holstein International is considered an essential source for people who are interested in breeding, dairy business, management, shows and sales, as well as commercial, genomic or daughter-tested bulls.

Holstein International readers are mostly secondary and/or higher educated. They work round-the-clock to ensure their business is sustainable and their spare time is focused on cow related activities. They are in the prime of their working lives and they carefully select how they would like to be informed and inspired.

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